About

Inspired by the range of looks in Los Angeles

Launched in 1987 by a local Southern California hair company, LA Looks tapped into the sizzle and appeal of Los Angeles to create a virtual overnight success. The brand almost immediately became a well-recognized brand that delivered trusted quality performance in many hair categories.

Still the leader in hair gels, LA Looks is known for its styling performance products that maintain your look all day long. From tousled beach to punky Melrose to stylish Hollywood, LA Looks delivers quality products to help you achieve the latest and trendiest hair styling looks, from natural to extreme. With LA Looks, you can skip the salon and create these looks yourself in a playful and fun way.